Advance Care Planning on Facebook: Reaching the Non-activated
“May all beings everywhere have their healthcare wishes known and honored!”
— Michael Kersten, Master of Public Health Candidate at the University of California Berkeley and former Hospice Counselor
Here at the Action Mill our hearty congratulations go out to Michael Kersten, Overall Winner of the End-of-Life Care Challenge: Catalyzing Communication about End-of-Life Care.
The California HealthCare Foundation put forth a design challenge “to get people aware, thinking, talking, and taking action” to make their end-of-life wishes known. Michael’s winning entry envisions tapping the power of social networks on Facebook (FB) to accomplish this goal. A visually appealing app designed for FB will allow grassroots champions of advance care planning to invite “friends and family members into an advance care planning network.” This approach will leverage existing Advance Care Plan (ACP) formats and propagate new ACP networks by asking individuals who complete a plan to start a network of their own. Check out the design details of Michael’s project here.