Poppy Mardall founded Poppy’s Funerals “to help people take creative control of their funerals.” If that’s not bringing user-centered design to death, we don’t know what is.

Poppy’s simple cremation service offers something that is too often missing from end of life services: clarity and transparency. There is simple pricing and plenty of guides for navigating the legal requirements of dealing with the body as well as planning a meaningful ceremony.

Funerals: Where's the Meaning? by Poppy Mardall (Huffington Post
'I never wear all black’: Meet the glamorous 29-year-old funeral director shaking up the business (The Daily Mail)